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E D I T O R I A L
Cut Above: Decoding the Debut of Matthieu Blazy at Chanel
How will Blazy’s boxy vision age — fleeting trend or lasting code of modern Chanel? Chanel SS26 review.
Maryna Borysenko
Oct 7, 20252 min read
Dior in Transition: Who Is Anderson’s Woman?
Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.
Maryna Borysenko
Oct 2, 20253 min read
Luxury Sampling by Augustinus Bader: Value Anchor or Value Leak?
Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.
Maryna Borysenko
Oct 2, 20253 min read
A few thoughts on Chanel
Chanel 2024 financial results: dive into its brand spend, Chanel 25 buzz, price-hike fallout, RTW success, menswear & more.
Maryna Borysenko
May 21, 20253 min read
The Phoebe Philo Brand: What’s Next? A Strategy Guide.
Why Phoebe Philo’s HTSI edition missed the mark — and how the brand can evolve across sales, product, and communication.
Maryna Borysenko
May 6, 202511 min read
Label Approach in Bottega Veneta Product Presentation (+ further ideas)
How labels can enhance a brand: telling stories, building loyalty, and sparking interest. Bottega Veneta example + further ideas.
Maryna Borysenko
May 1, 20253 min read
RTW details that drive fashion sales: Alaïa SS25 example
Luxury fashion should balance creativity w practicality—wearability, branding & retail execution can drive sales. Alaïa SS25 example.
Maryna Borysenko
Mar 17, 20253 min read
Skiwear Edition 2024-2025: Collaborations in Luxury Fashion I’d Wait For
Three years ago Chloe x Fusalp ski capsule set the bar for stylish skiwear. Here’s my wishlist for apres ski luxury fashion collaborations.
Maryna Borysenko
Nov 12, 20242 min read
Latest Faux-Pas in Brand Communication: What Client Is Bottega Veneta Chasing?
Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?
Maryna Borysenko
Nov 1, 20242 min read
Are You Ready to Ride the Next Big Wave? How Rimowa Leveraged the iPhone 16 Hype Online Before They Were Fully Prepared
How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.
Maryna Borysenko
Sep 14, 20241 min read
Brand Archetypes: Saint Laurent Missed Opportunities
How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.
Maryna Borysenko
Sep 10, 20242 min read
Archetypes: Why the J’adore Dior Ad with Rihanna Doesn’t Click
Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.
Maryna Borysenko
Sep 5, 20242 min read
Pricing in Luxury Fashion: The Bigger, The Better? Saint Laurent Jumpsuit Case.
The complexities of luxury fashion pricing through SL jumpsuit case. How strategic pricing can enhance brand appeal and customer engagement.
Maryna Borysenko
Jun 16, 20243 min read
Overstyling in Jewelry: Bvlgari Case
Discover the impact of overstyling in high jewelry ads. Explore how balancing statement pieces can enhance focus and authenticity.
Maryna Borysenko
Jun 16, 20243 min read
Customer Engagement Strategies in Luxury Fashion: Miu Miu Example
What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.
Maryna Borysenko
May 23, 20242 min read
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