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E D I T O R I A L


Overstyling in Jewelry: Bvlgari Case
Discover the impact of overstyling in high jewelry ads. Explore how balancing statement pieces can enhance focus and authenticity.
Maryna Borysenko
Jun 16, 20243 min read


Catalogues in Luxury Fashion: Dior x Stone Island Near-Perfect Edition
Review of Dior x Stone Island's near-perfect e-catalogue: detailed lookbook, categorized items, and exclusive Selfridges styles.
Maryna Borysenko
Jun 8, 20242 min read


Ranking: Top-3 Best and Worst Lighting in Luxury Fitting Rooms
2jour-stylist.com had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed my client experience and the work of customer advisors to include relevant cases in my consulting work. Fitting rooms are obviously an important part of the client experience. You know how it works – a client either tries to understand how an item works for them or takes a picture to ask for a close one’s opinion. Apart from mirrors (which I
Maryna Borysenko
Jun 7, 20242 min read


Maximising Visibility: Cross-Promotion within Luxury Fashion Group
How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.
Maryna Borysenko
May 8, 20244 min read


2Jour Website Check: which quiet luxury brand sells men's shirt better
How to sell quiet luxury fashion to men and who sells the men shirt better - Brunello Cucinelli, Loro Piana or Zegna.
Maryna Borysenko
May 3, 20246 min read


2Jour Website Check: DIOR (.com)
Explore the Dior website through customer expert eyes: key insights into design, functionality, and user experience.
Maryna Borysenko
Apr 18, 20246 min read


PR CASE: Loro Piana Vicuña Scandal & Lessons in Crisis Brand Communication
Ways to communicate the crisis on example of Loro Piana Vicuña scandal.
Maryna Borysenko
Apr 7, 202416 min read
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