What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.

Luxury fashion should balance creativity w practicality—wearability, branding & retail execution can drive sales. Alaïa SS25 example.

Maison Alaïa’s new Paris flagship blew me away, but it made me wonder: are bold spaces and experiences stealing the spotlight from fashion?

How luxury brands balance exclusivity with mass appeal, affecting product availability and customer loyalty in the high-end market.

True story of luxury shopping gone wrong. How poor service in high-end boutiques affects customer loyalty, and how to make it better.

Three years ago Chloe x Fusalp ski capsule set the bar for stylish skiwear. Here’s my wishlist for apres ski luxury fashion collaborations.

Google reviews tear Goyard London boutique to shreds. When should brands pay attention to criticism?

Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?

Luxury fashion crisis means it needs a plan. Going back to end-of-season markdowns might be an option.

Brunello Cucinelli's search issues, Net-a-Porter's email timing, & how optimizing customer journeys can improve online shopping experiences.

After 9 months of work, Dior’s website redesign left out something crucial. Updated review.

How Zara Streaming with Cindy and Kaia Crawford used unretouched try-ons to build trust, engage customers, and drive online sales.

2 e-Commerce solutions ideal for selling suits, co-ord sets, tracksuits, and more, especially for men. Stone Island example.

How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.

How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.

How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.

Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.

If you don't produce the information and can't control it - do not display it. Lesson in e-commerce from Rimowa website.

How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.

How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.

When creativity is not welcome in e-Commerce. How Coach website left me confused with CTA, but noticed the wrong step fast.

Exploring customer e-commerce journey while browsing sportswear: specific needs & solution to enhance online experience. On (Cloud) example.

Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.

How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.