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E D I T O R I A L


Who Is CHRISTEN Shoes Really For?
CHRISTEN shoes adopts The Row–style silence at a £1,000+ price point — but does restraint in communications become a limit?
6 days ago


Chair Theory By Phoebe Philo
How chairs and tables in Phoebe Philo’s shoots serve as tools to express brand language — and what they mean.
Jan 12


Dior SS26 Boutique Merchandise Review: Gaps and Opportunities
A review of Dior SS26 merchandise in boutiques: what translates well, where pricing and focus break down, and what could unlock demand.
Jan 3


Why Norway Didn’t Defend Its Trafalgar Square Christmas Tree — and Won
Mocked online for years, Norway reframed the Trafalgar Square Christmas tree in London as a symbol of gratitude — and won. PR lesson from Norway's Minister.
Dec 22, 2025


PR Breakdown: Why Kristin Cabot’s NYT Interview Worked Against Its Own Goal
An analysis of how emotion, framing, and audience mismatch turned an NYT interview of Astronomer's Kristin Cabot into a PR misstep.
Dec 19, 2025


Dior has made a great many mistakes in communicating the appointment of the brand’s new designer. Here is another one.
A communication gap between strategic intent and visual signaling during a transition phase.
Dec 16, 2025


Louis Vuitton’s Miss on Value Communication Online
Great materials, weak signals: how Louis Vuitton misses a clear opportunity to communicate value online.
Dec 16, 2025


PR Breakdown of the Prada Kolhapuri Sandals Case
A PR breakdown of Prada’s Kolhapuri sandals case — from backlash and pricing headlines to missed opportunities in narrative control.
Dec 15, 2025


Dior Spring 2026 Preview: What Will Actually Sell
A close look at Dior Spring 2026 through its catalogues — from bags and shoes to what feels commercial, safe, or unresolved.
Dec 12, 2025


Chanel banned exotic leather in 2018. Seven years later, the brand has stepped over its “ethical” decision.
At Métiers d’Art 2026, the house says little, but the message is loud: exotics are back, despite past declarations.
Dec 9, 2025


Kering’s 2026 Pricing Strategy vs. Reality: Saint Laurent Example
Why Saint Laurent’s £840 swimsuit raises questions—and how it highlights gaps between Kering’s pricing strategy and reality.
Dec 8, 2025


The Identity Crisis of Fashion Giants: What’s Wrong With Chanel and Dior New Approach
As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.
Dec 3, 2025


Luxury Beauty Isn’t Pasta: A Better Way to Show Value Per Unit
A look at why price-per-kilo harms luxury beauty—and how a smarter approach can preserve brand value. Dior Beauty example.
Dec 1, 2025


Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Dec 1, 2025


The Search for the Perfect Cashmere Set. 2025-2026 Edition.
Why luxury cashmere sets are so hard to find — and the brands quietly leading the category for 2025–2026
Nov 28, 2025


Who nailed festive-mood communication? My top picks for 2025 best practices.
Discover which brands brought true holiday magic to life at the end of 2025 year.
Nov 26, 2025


Saint Laurent Resort 2026: Aspirational or Out of Touch?
A look at Saint Laurent’s latest pricing choices and why they may be out of sync with today’s conscious luxury buyer.
Nov 25, 2025


The Glow Gap: #2JourNotes on Shimmering Body Oils
From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.
Nov 19, 2025


Phoebe Philo Catalogue: What Works & What Can Be Improved in a Few Clicks
Discover what makes the Phoebe Philo catalogue effective and the one-click enhancements that could make it even better.
Nov 18, 2025


From #2JourIdea List: Disposable Face Towels with a Logo
A new beauty trend: branded disposable face towels — a hygienic, luxe skincare essential no one’s capitalized on yet.
Nov 13, 2025


“Next-Gen” TFC5™ Made TFC8® Look Replaceable: How Augustinus Bader Diluted Its Core Positioning
Dua Lipa’s TFC5™ line aimed to expand Augustinus Bader’s reach — but it weakened its core story. Strategic communication missteps.
Nov 11, 2025


Cut Above: Decoding the Debut of Matthieu Blazy at Chanel
How will Blazy’s boxy vision age — fleeting trend or lasting code of modern Chanel? Chanel SS26 review.
Oct 7, 2025


Dior in Transition: Who Is Anderson’s Woman?
Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.
Oct 2, 2025


Luxury Sampling by Augustinus Bader: Value Anchor or Value Leak?
Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.
Oct 2, 2025
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