Great materials, weak signals: how Louis Vuitton misses a clear opportunity to communicate value online.

Why Saint Laurent’s £840 swimsuit raises questions—and how it highlights gaps between Kering’s pricing strategy and reality.

A look at why price-per-kilo harms luxury beauty—and how a smarter approach can preserve brand value. Dior Beauty example.

From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.

Discover which brands brought true holiday magic to life at the end of 2025 year.

From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.

Discover what makes the Phoebe Philo catalogue effective and the one-click enhancements that could make it even better.

Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.

A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.

Why Loro Piana should share the purpose behind its packaging, cedarwood ball, — and how that small gesture can build lasting loyalty.

Luxury fashion should balance creativity w practicality—wearability, branding & retail execution can drive sales. Alaïa SS25 example.

Maison Alaïa’s new Paris flagship blew me away, but it made me wonder: are bold spaces and experiences stealing the spotlight from fashion?

Luxury brands ditch markdowns, but is it the right move? Thoughts on strategies, trends, and why balance matters in a slowdown.

The difference between costly and expensive, and who is Annabel. 60 Minutes broadcast w Pierre-Alexis Dumas, Hermès’ artistic director.

How luxury brands balance exclusivity with mass appeal, affecting product availability and customer loyalty in the high-end market.

Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?

How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.

How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.

How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.

Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.

Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.

How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.

What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.

Why Dior removes spray caps on parfum display and what significant touching point it misses with such approach.