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Associate: 3-month subscription
180£Every 3 months+£100 Joining feeStrategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.- +Access to selected publications
- Key themes: e-commerce, marketing & comms, pitching ideas
- Shifts, gaps, and overlooked angles
- Industry shapshots & Gap mapping
- Competitive landscape: Best practices & missed plays
- Concrete cases: Real-brand strategic breakdowns
- Action-oriented format, designed for decision-making
- Replaces hours of noise with targeted signal
- From e-commerce business owner, luxury professional & client
- Monthly subscription costs less than my consultation
- This is not a blog: It’s a C-level briefing on demand
Executive: 6-month subscription
360£Every 6 months+£100 Joining feeStrategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.- +Access to PR breakdowns
- +Extra theme: PR
- All 3-month benefits including:
- Shifts, gaps, and overlooked angles
- In-depth luxury market reports
- Industry shapshots & Gap mapping
- Competitive landscape: Best practices & missed plays
- Concrete cases: Real-brand strategic breakdowns
- Action-oriented format, designed for decision-making
- +Access to subscription articles published after 01 May 2025
- +Access to selected archive publications
- Replaces hours of noise with targeted signal
- From e-commerce business owner, luxury professional & client
- With strategic PR insights sharpened in top-tier politics
- Monthly subscription costs less than my consultation
- This is not a blog: It’s a C-level briefing on demand
CEO: 12-month subscription
720£Every year+£100 Joining feeStrategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.- +Extra theme: Strategic reviews
- +Complimentary access to ‘Special edition: HERMÈS formula’
- All 6-month benefits including:
- Shifts, gaps, and overlooked angles
- In-depth luxury market reports
- Industry shapshots & Gap mapping
- Competitive landscape: Best practices & missed plays
- Concrete cases: Real-brand strategic breakdowns
- Action-oriented format, designed for decision-making
- +Each report comes with executive summary (downloadable)
- +Access to subscription articles published after 01 May 2025
- +Access to selected archive publications
- Replaces hours of noise with targeted signal
- From e-commerce business owner, luxury professional & client
- With strategic PR insights sharpened in top-tier politics
- Monthly subscription costs less than my consultation
- This is not a blog: It’s a C-level briefing on demand
2Jour Stylist Club: 1-Month Subscription
20£Every monthDesigned for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.- Unretouched try-ons featuring carefully curated selections
- Comprehensive product details (codes, sizes, styling)
- Insights on pairing items and creating versatile looks
- + Create your own wish-list of the items
2Jour Stylist Club: 3-Month Subscription
60£Every 3 monthsDesigned for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.- Unretouched try-ons featuring carefully curated selections
- Comprehensive product details (codes, sizes, styling)
- Insights on pairing items and creating versatile looks
- + Create your own wish-list of the items
2Jour Stylist Club: 6-Month Subscription
120£Every 6 monthsDesigned for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.- Unretouched try-ons featuring carefully curated selections
- Comprehensive product details (codes, sizes, styling)
- Insights on pairing items and creating versatile looks
- + Create your own wish-list of the items
Special report: Hermès Formula
150£An in-depth look at Hermès long-term success—its strategy, financial performance, exclusivity model, and future opportunities. Insights from the FY 2024 results presentation, trends, and key ideas.Valid for 6 months- Includes "2Jour Gazette | Special Edition (12): HERMÈS"
Case Study: How To Sell Perfumes Online
990£Discover insights and recommendations in our case study, revealing gaps and strategies in luxury fashion and perfumery to enhance high-end perfume sales. Analysis of 16 top brand's approaches.- + article "Beauty Upsells That Work: Dior Example"
- + summary of each brand’s policies and practices
- key market practices for selling high-end fragrances
- sample policies and approaches
- discovery & travel-sized perfume
- extra services and customizations
- comparison, insights, and gaps
- reccomendations on enhancing experience
- actionable insights for improving online perfume sales
Online Request: 2 Solutions To Enhance
150£How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.Valid for 12 months- 2 Solutions With Examples
- Additional Reccomendations for Smooth Experience
How To Sell Bikini Online: 4 Insights
150£Valid for 6 months- 4 insights to consider when selling bikinis online
- with gaps and practices by Dior, SL, Gucci, Hermes and more
- easy to perform in e-shop
How To Offer Additional Items Online
150£How to motivate customers to complement their purchase of the main high-price item with low-priced accompanying goodies online.Valid for 6 months- Solution w logic, display explanation and example workflow
Versatility Display: Solution
150£How can versatility display be enhanced without overloading both product and collection pages? This solution would work perfectly for accessories that can be styled in different ways.Valid for 6 months- 1 solution with 3 steps to execute
How To Choose Descriptor Name
200£Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.Valid for 6 months- how to create name descriptor that maximizes conversions
- strategies for integrating descriptor names
- gaps in item category displays to find relevant items
- identifiing items with measurable interest to prioritize
- optimizing visibility of priority product categories
- ensuring name descriptors stay relevant
How To Sell Socks Online: Visuals
150£How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.Valid for 6 months- Includes "How to Sell Socks Online Better: The Visual Aspect
- Photo Style 1: Effective Flat Lay Shots
- Photo Style 2: Benefits of Model Shots
- + Photo Style 3 (subscription)
Selling Sets: +1 non-obvious solution
150£Valid for 12 months- + 1 non-obvious solution selling Suits & Sets
- How to boost upsell potential selling Suits & Sets
- How to create engaging customer journey
- How to make the set discovery seamless
How To Display Color Variety In Beauty
100£Discover an easy solution to improve color variety display in beauty, with Rouge Dior Lipstick as an example.Valid for 6 months- 1 solution to showcase color variety
Article:LVMH 2025 Annual General Meeting
50£Inside LVMH’s Annual General Meeting: strategy pivots, communication breakdowns, and Bernard Arnault’s vision on luxury state.Valid for 6 months- Includes 2Jour Gazette | Special Edition (13)
Article: PR breakdown of Chanel misstep
30£What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.Valid for 6 months- Article access"PR breakdown of Chanel communication misstep"
Article: PR breakdown of LV beauty tease
30£A closer look at how LV CEO Pietro Beccari communicated its beauty launch — through the lens of PR and narrative consistency.Valid for 12 months- Includes "A PR breakdown of Louis Vuitton beauty tease"
Art.: PR CASE. Loro Piana Vicuña Scandal
30£Ways to communicate the crisis on example of Loro Piana Vicuña scandal.Valid for 6 months- Includes "PR CASE: Loro Piana Vicuña Scandal"
Article: Kering 2025 General Meeting
50£Valid for 6 months- Includes "2Jour Gazette | Special Edition (14)
Article: Bottega Veneta Label Approach
50£How labels can enhance a brand: telling stories, building loyalty, and sparking interest. Bottega Veneta example + further ideas.Valid for 6 months- Incl.: Label Approach in Bottega Veneta Prod. Presentatation
Article: Phoebe Philo Strategy Guide
75£Why Phoebe Philo’s HTSI edition missed the mark — and how the brand can evolve across sales, product, and communication.Valid for 6 months- Includes "The Phoebe Philo Brand: What’s Next? A Strategy Gu
Art.: Beauty Upsells, Dior Example
100£A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.Valid for 6 months- Includes "Luxury Upsells That Work: Dior Perfume Example"
Article: PR Breakdown of Valentino Case
30£Valid for 6 months- Includes "Valentino Labour Exploitation Case: A PR Breakdown
Art.:Pre-Order&Coming Soon in e-commerce
150£Examples from fashion players + experience in own lifestyle e-shop. Key recommendations for execution.Valid for 6 months- Includes "Pre-Order and Coming Soon in E-Commerce: Examples
Eyewear e-commerce insights
150£Eyewear e-commerce insights from EssilorLuxottica. Based on URD 2024.Valid for 6 months- Includes "See more and Be more: eyewear e-commerce insights"
Solution to Communicate Packaging Value
75£Why (and how) Loro Piana should share the purpose of the packaging, which includes cedar balls.Valid for 6 months- Includes"Cedar, with Meaning: Loro Piana Packaging Insights"
Art:BYREDO Product Page Gaps & Solutions
100£Connecting related products and designing optimal product page layouts in beauty e-commerce to improve user experience, using Byredo as an example.Valid for 6 months- Includes "BYREDO Product Page Gaps & Solutions"
Art: Subscription in e-Commerce Solution
150£Subscription services allow brands to maintain steady engagement, increase retention, and forecast revenue w minimal complexity. Get +1 subscription solution for better results and customer loyalty.Valid for 6 months- Includes "Subscription in e-Commerce: +1 Solution"
How to present collection online
75£Dior example. Gaps, missed opportunities, and solutions.Valid for 6 months- Includes "Dior Man Spring 2026: Online Presentation"
- +3 more solutions
Article: LV Beauty online.
150£An in-depth review of Louis Vuitton’s beauty launch online: UX, storytelling, pricing, packaging, and lessons from Chanel.Valid for 6 months- Includes "Louis Vuitton Beauty Online: A Case Study in Luxur
Beauty Samples: Making Online Coversion
150£How to make a conversion when offering beauty samples online. Chanel experience.Valid for 6 months- genius idea from Chanel
- Includes "Unboxing the Experience: Chanel vs. Hermès Online"
Article: Solution For Fashion Catalogue
100£How to enhance the display and improve the experience for better conversion: Phoebe Philo catalogue reviewValid for 6 months- Includes "Phoebe Philo Catalogue: What Works & What Can Be I
Article: The Glow Gap. Body Oils.
50£From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.Valid for 6 months- Includes "The Glow Gap: #2JourNotes on Shimmering Body Oils"
Solution for displaying value-per-unit
75£A look at why price-per-kilo harms premium beauty—and how a smarter approach can preserve brand value.Valid for 6 months- Includes "Luxury Beauty Isn’t Pasta: A Better Way to Show Va
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