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  • Associate: 3-month subscription

    180£
    Every 3 months
    +£100 Joining fee
    Strategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.
     
    • +Access to selected publications
    • Key themes: e-commerce, marketing & comms, pitching ideas
    • Shifts, gaps, and overlooked angles
    • Industry shapshots & Gap mapping
    • Competitive landscape: Best practices & missed plays
    • Concrete cases: Real-brand strategic breakdowns
    • Action-oriented format, designed for decision-making
    • Replaces hours of noise with targeted signal
    • From e-commerce business owner, luxury professional & client
    • Monthly subscription costs less than my consultation
    • This is not a blog: It’s a C-level briefing on demand
  • Executive: 6-month subscription

    360£
    Every 6 months
    +£100 Joining fee
    Strategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.
     
    • +Access to PR breakdowns
    • +Extra theme: PR
    • All 3-month benefits including:
    • Shifts, gaps, and overlooked angles
    • In-depth luxury market reports
    • Industry shapshots & Gap mapping
    • Competitive landscape: Best practices & missed plays
    • Concrete cases: Real-brand strategic breakdowns
    • Action-oriented format, designed for decision-making
    • +Access to subscription articles published after 01 May 2025
    • +Access to selected archive publications
    • Replaces hours of noise with targeted signal
    • From e-commerce business owner, luxury professional & client
    • With strategic PR insights sharpened in top-tier politics
    • Monthly subscription costs less than my consultation
    • This is not a blog: It’s a C-level briefing on demand
  • CEO: 12-month subscription

    720£
    Every year
    +£100 Joining fee
    Strategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.
     
    • +Extra theme: Strategic reviews
    • +Complimentary access to ‘Special edition: HERMÈS formula’
    • All 6-month benefits including:
    • Shifts, gaps, and overlooked angles
    • In-depth luxury market reports
    • Industry shapshots & Gap mapping
    • Competitive landscape: Best practices & missed plays
    • Concrete cases: Real-brand strategic breakdowns
    • Action-oriented format, designed for decision-making
    • +Each report comes with executive summary (downloadable)
    • +Access to subscription articles published after 01 May 2025
    • +Access to selected archive publications
    • Replaces hours of noise with targeted signal
    • From e-commerce business owner, luxury professional & client
    • With strategic PR insights sharpened in top-tier politics
    • Monthly subscription costs less than my consultation
    • This is not a blog: It’s a C-level briefing on demand
  • 2Jour Stylist Club: 1-Month Subscription

    20£
    Every month
    Designed for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.
     
    • Unretouched try-ons featuring carefully curated selections
    • Comprehensive product details (codes, sizes, styling)
    • Insights on pairing items and creating versatile looks
    • + Create your own wish-list of the items
  • 2Jour Stylist Club: 3-Month Subscription

    60£
    Every 3 months
    Designed for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.
     
    • Unretouched try-ons featuring carefully curated selections
    • Comprehensive product details (codes, sizes, styling)
    • Insights on pairing items and creating versatile looks
    • + Create your own wish-list of the items
  • 2Jour Stylist Club: 6-Month Subscription

    120£
    Every 6 months
    Designed for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.
     
    • Unretouched try-ons featuring carefully curated selections
    • Comprehensive product details (codes, sizes, styling)
    • Insights on pairing items and creating versatile looks
    • + Create your own wish-list of the items
  • Special report: Hermès Formula

    150£
     
    An in-depth look at Hermès long-term success—its strategy, financial performance, exclusivity model, and future opportunities. Insights from the FY 2024 results presentation, trends, and key ideas.
    Valid for 6 months
    • Includes "2Jour Gazette | Special Edition (12): HERMÈS"
  • Case Study: How To Sell Perfumes Online

    990£
     
    Discover insights and recommendations in our case study, revealing gaps and strategies in luxury fashion and perfumery to enhance high-end perfume sales. Analysis of 16 top brand's approaches.
     
    • + article "Beauty Upsells That Work: Dior Example"
    • + summary of each brand’s policies and practices
    • key market practices for selling high-end fragrances
    • sample policies and approaches
    • discovery & travel-sized perfume
    • extra services and customizations
    • comparison, insights, and gaps
    • reccomendations on enhancing experience
    • actionable insights for improving online perfume sales
  • Online Request: 2 Solutions To Enhance

    150£
     
    How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.
    Valid for 12 months
    • 2 Solutions With Examples
    • Additional Reccomendations for Smooth Experience
  • How To Sell Bikini Online: 4 Insights

    150£
     
    Valid for 6 months
    • 4 insights to consider when selling bikinis online
    • with gaps and practices by Dior, SL, Gucci, Hermes and more
    • easy to perform in e-shop
  • How To Offer Additional Items Online

    150£
     
    How to motivate customers to complement their purchase of the main high-price item with low-priced accompanying goodies online.
    Valid for 6 months
    • Solution w logic, display explanation and example workflow
  • Versatility Display: Solution

    150£
     
    How can versatility display be enhanced without overloading both product and collection pages? This solution would work perfectly for accessories that can be styled in different ways.
    Valid for 6 months
    • 1 solution with 3 steps to execute
  • How To Choose Descriptor Name

    200£
     
    Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.
    Valid for 6 months
    • how to create name descriptor that maximizes conversions
    • strategies for integrating descriptor names
    • gaps in item category displays to find relevant items
    • identifiing items with measurable interest to prioritize
    • optimizing visibility of priority product categories
    • ensuring name descriptors stay relevant
  • How To Sell Socks Online: Visuals

    150£
     
    How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.
    Valid for 6 months
    • Includes "How to Sell Socks Online Better: The Visual Aspect
    • Photo Style 1: Effective Flat Lay Shots
    • Photo Style 2: Benefits of Model Shots
    • + Photo Style 3 (subscription)
  • Selling Sets: +1 non-obvious solution

    150£
     
    Valid for 12 months
    • + 1 non-obvious solution selling Suits & Sets
    • How to boost upsell potential selling Suits & Sets
    • How to create engaging customer journey
    • How to make the set discovery seamless
  • How To Display Color Variety In Beauty

    100£
     
    Discover an easy solution to improve color variety display in beauty, with Rouge Dior Lipstick as an example.
    Valid for 6 months
    • 1 solution to showcase color variety
  • Article:LVMH 2025 Annual General Meeting

    50£
     
    Inside LVMH’s Annual General Meeting: strategy pivots, communication breakdowns, and Bernard Arnault’s vision on luxury state.
    Valid for 6 months
    • Includes 2Jour Gazette | Special Edition (13)
  • Article: PR breakdown of Chanel misstep

    30£
     
    What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.
    Valid for 6 months
    • Article access"PR breakdown of Chanel communication misstep"
  • Article: PR breakdown of LV beauty tease

    30£
     
    A closer look at how LV CEO Pietro Beccari communicated its beauty launch — through the lens of PR and narrative consistency.
    Valid for 12 months
    • Includes "A PR breakdown of Louis Vuitton beauty tease"
  • Art.: PR CASE. Loro Piana Vicuña Scandal

    30£
     
    Ways to communicate the crisis on example of Loro Piana Vicuña scandal.
    Valid for 6 months
    • Includes "PR CASE: Loro Piana Vicuña Scandal"
  • Article: Kering 2025 General Meeting

    50£
     
    Valid for 6 months
    • Includes "2Jour Gazette | Special Edition (14)
  • Article: Bottega Veneta Label Approach

    50£
     
    How labels can enhance a brand: telling stories, building loyalty, and sparking interest. Bottega Veneta example + further ideas.
    Valid for 6 months
    • Incl.: Label Approach in Bottega Veneta Prod. Presentatation
  • Article: Phoebe Philo Strategy Guide

    75£
     
    Why Phoebe Philo’s HTSI edition missed the mark — and how the brand can evolve across sales, product, and communication.
    Valid for 6 months
    • Includes "The Phoebe Philo Brand: What’s Next? A Strategy Gu
  • Art.: Beauty Upsells, Dior Example

    100£
     
    A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.
    Valid for 6 months
    • Includes "Luxury Upsells That Work: Dior Perfume Example"
  • Article: PR Breakdown of Valentino Case

    30£
     
    Valid for 6 months
    • Includes "Valentino Labour Exploitation Case: A PR Breakdown
  • Art.:Pre-Order&Coming Soon in e-commerce

    150£
     
    Examples from fashion players + experience in own lifestyle e-shop. Key recommendations for execution.
    Valid for 6 months
    • Includes "Pre-Order and Coming Soon in E-Commerce: Examples
  • Eyewear e-commerce insights

    150£
     
    Eyewear e-commerce insights from EssilorLuxottica. Based on URD 2024.
    Valid for 6 months
    • Includes "See more and Be more: eyewear e-commerce insights"
  • Solution to Communicate Packaging Value

    75£
     
    Why (and how) Loro Piana should share the purpose of the packaging, which includes cedar balls.
    Valid for 6 months
    • Includes"Cedar, with Meaning: Loro Piana Packaging Insights"
  • Art:BYREDO Product Page Gaps & Solutions

    100£
     
    Connecting related products and designing optimal product page layouts in beauty e-commerce to improve user experience, using Byredo as an example.
    Valid for 6 months
    • Includes "BYREDO Product Page Gaps & Solutions"
  • Art: Subscription in e-Commerce Solution

    150£
     
    Subscription services allow brands to maintain steady engagement, increase retention, and forecast revenue w minimal complexity. Get +1 subscription solution for better results and customer loyalty.
    Valid for 6 months
    • Includes "Subscription in e-Commerce: +1 Solution"
  • How to present collection online

    75£
     
    Dior example. Gaps, missed opportunities, and solutions.
    Valid for 6 months
    • Includes "Dior Man Spring 2026: Online Presentation"
    • +3 more solutions
  • Article: LV Beauty online.

    150£
     
    An in-depth review of Louis Vuitton’s beauty launch online: UX, storytelling, pricing, packaging, and lessons from Chanel.
    Valid for 6 months
    • Includes "Louis Vuitton Beauty Online: A Case Study in Luxur
  • Beauty Samples: Making Online Coversion

    150£
     
    How to make a conversion when offering beauty samples online. Chanel experience.
    Valid for 6 months
    • genius idea from Chanel
    • Includes "Unboxing the Experience: Chanel vs. Hermès Online"
  • Article: Solution For Fashion Catalogue

    100£
     
    How to enhance the display and improve the experience for better conversion: Phoebe Philo catalogue review
    Valid for 6 months
    • Includes "Phoebe Philo Catalogue: What Works & What Can Be I
  • Article: The Glow Gap. Body Oils.

    50£
     
    From Chanel to Dior: what makes shimmering body oils work — and where brands miss easy wins. + The brand that covers (almost) all the gaps.
    Valid for 6 months
    • Includes "The Glow Gap: #2JourNotes on Shimmering Body Oils"
  • Solution for displaying value-per-unit

    75£
     
    A look at why price-per-kilo harms premium beauty—and how a smarter approach can preserve brand value.
    Valid for 6 months
    • Includes "Luxury Beauty Isn’t Pasta: A Better Way to Show Va
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