Luxury skincare, pricey Vitamin C, and free minis worth more than full purchases — a look at Augustinus Bader’s beauty sample logic.

Why Loro Piana should share the purpose behind its packaging, cedarwood ball, — and how that small gesture can build lasting loyalty.

A look into the Van Cleef & Arpels tarnishing case—how client relations and after-sales care impacted brand perception, and what to do next.

Maison Alaïa’s new Paris flagship blew me away, but it made me wonder: are bold spaces and experiences stealing the spotlight from fashion?

Luxury brands ditch markdowns, but is it the right move? Thoughts on strategies, trends, and why balance matters in a slowdown.

True story of luxury shopping gone wrong. How poor service in high-end boutiques affects customer loyalty, and how to make it better.

Google reviews tear Goyard London boutique to shreds. When should brands pay attention to criticism?

When collaborations and luxury experiences go beyond: Rolls-Royce x Hermès car.

Review of Dior x Stone Island's near-perfect e-catalogue: detailed lookbook, categorized items, and exclusive Selfridges styles.

Join me as I visit the Gucci London flagship, sharing personal observations and insights on enhancing customer satisfaction and loyalty.