top of page
E D I T O R I A L


Who Is CHRISTEN Shoes Really For?
CHRISTEN shoes adopts The Row–style silence at a £1,000+ price point — but does restraint in communications become a limit?
Jan 19


Chair Theory By Phoebe Philo
How chairs and tables in Phoebe Philo’s shoots serve as tools to express brand language — and what they mean.
Jan 12


Why Norway Didn’t Defend Its Trafalgar Square Christmas Tree — and Won
Mocked online for years, Norway reframed the Trafalgar Square Christmas tree in London as a symbol of gratitude — and won. PR lesson from Norway's Minister.
Dec 22, 2025


PR Breakdown: Why Kristin Cabot’s NYT Interview Worked Against Its Own Goal
An analysis of how emotion, framing, and audience mismatch turned an NYT interview of Astronomer's Kristin Cabot into a PR misstep.
Dec 19, 2025


Dior has made a great many mistakes in communicating the appointment of the brand’s new designer. Here is another one.
A communication gap between strategic intent and visual signaling during a transition phase.
Dec 16, 2025


PR Breakdown of the Prada Kolhapuri Sandals Case
A PR breakdown of Prada’s Kolhapuri sandals case — from backlash and pricing headlines to missed opportunities in narrative control.
Dec 15, 2025


Chanel banned exotic leather in 2018. Seven years later, the brand has stepped over its “ethical” decision.
At Métiers d’Art 2026, the house says little, but the message is loud: exotics are back, despite past declarations.
Dec 9, 2025


Kering’s 2026 Pricing Strategy vs. Reality: Saint Laurent Example
Why Saint Laurent’s £840 swimsuit raises questions—and how it highlights gaps between Kering’s pricing strategy and reality.
Dec 8, 2025


The Identity Crisis of Fashion Giants: What’s Wrong With Chanel and Dior New Approach
As Dior and Chanel try to please everyone, their identities blur — proof that more isn’t better, and luxury loses its sense of belonging.
Dec 3, 2025


Cashmere Pants: Which Luxury Brand Breaks the Bank?
From Bottega Veneta to Loro Piana, Hermès and Dior—find out what shapes luxury pricing and which brand ranks highest.
Dec 1, 2025


Who nailed festive-mood communication? My top picks for 2025 best practices.
Discover which brands brought true holiday magic to life at the end of 2025 year.
Nov 26, 2025


Saint Laurent Resort 2026: Aspirational or Out of Touch?
A look at Saint Laurent’s latest pricing choices and why they may be out of sync with today’s conscious luxury buyer.
Nov 25, 2025


“Next-Gen” TFC5™ Made TFC8® Look Replaceable: How Augustinus Bader Diluted Its Core Positioning
Dua Lipa’s TFC5™ line aimed to expand Augustinus Bader’s reach — but it weakened its core story. Strategic communication missteps.
Nov 11, 2025


Cut Above: Decoding the Debut of Matthieu Blazy at Chanel
How will Blazy’s boxy vision age — fleeting trend or lasting code of modern Chanel? Chanel SS26 review.
Oct 7, 2025


Dior in Transition: Who Is Anderson’s Woman?
Dior SS26 review — first collection by Jonathan Anderson: bold shifts, safe choices, and open questions.
Oct 2, 2025


The Art of the Debut: How Brands Communicate New Creatives
Debut strategies in luxury fashion: what works, what fails, and why timing defines success.
Sep 28, 2025


Miu Miu Falling Apart: How to Handle a Quality Issue
PR response and practical steps: how Miu Miu can address quality issues highlighted on TikTok without harming its image.
Sep 17, 2025


A few thoughts on Chanel
Chanel 2024 financial results: dive into its brand spend, Chanel 25 buzz, price-hike fallout, RTW success, menswear & more.
May 21, 2025


Valentino Labour Exploitation Case: A PR Breakdown of Crisis Communication
Milan court puts Valentino Bags Lab under administration for labor abuses—uncover the fallout, key players, and an effective crisis-communications playbook.
May 18, 2025


The Phoebe Philo Brand: What’s Next? A Strategy Guide.
Why Phoebe Philo’s HTSI edition missed the mark — and how the brand can evolve across sales, product, and communication.
May 6, 2025


Following Moët Hennessy Layoff News: The Truth People Don’t Like to Hear + My Rules in PR & Communication Consultancy
Following Moët Hennessy layoff news: balancing tough business decisions with empathy and effective communication strategy.
May 2, 2025


Label Approach in Bottega Veneta Product Presentation (+ further ideas)
How labels can enhance a brand: telling stories, building loyalty, and sparking interest. Bottega Veneta example + further ideas.
May 1, 2025


2Jour Gazette | Special Edition (14): Kering 2025 Annual General Meeting. Key Takeaways and Strategic (?) Outlook.
Kering AGM 2025: Leadership outlines recovery roadmap amid market challenges. But is there actually a plan? Read the key takeaways in the article.
Apr 29, 2025


Cedar, with Meaning: Why (and How) Loro Piana Should Share The Purpose of The Packaging
Why Loro Piana should share the purpose behind its packaging, cedarwood ball, — and how that small gesture can build lasting loyalty.
Apr 24, 2025
bottom of page