Kering AGM 2025: Leadership outlines recovery roadmap amid market challenges. But is there actually a plan? Read the key takeaways in the article.

Why Loro Piana should share the purpose behind its packaging, cedarwood ball, — and how that small gesture can build lasting loyalty.

Inside LVMH’s Annual General Meeting: strategy pivots, communication breakdowns, and Bernard Arnault’s vision on luxury state.

A look into the Van Cleef & Arpels tarnishing case—how client relations and after-sales care impacted brand perception, and what to do next.

What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.

A closer look at how Louis Vuitton communicated its beauty launch — through the lens of PR and narrative consistency.

LVMH’s rapid response to Moët Hennessy’s issue shows awareness but lacks finesse, highlighting gaps in handling high-stakes PR crises.

How the 'golden hour' shapes crisis PR responses, with Musk's swift handling of the Tesla Cybertruck explosion as a standout example.

Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?

Why did LVMH's Bernard Arnault ban executives from interacting w select media outlets? In-depth analysis of decision and potential impacts.

How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.

How did Dior and LVMH communicate allegations of labor exploitation, and How could a luxury fashion brand improve its crisis communication?

Why Brunello Cucinelli's AI website may dazzle with innovation but fails to communicate its fullest potential.

Case study on how to target an audience of Financial Times: Chanel, Louis Vuitton, Saint Laurent, Bvlgari, Tiffany & Co, Chaumet ad examples

The untapped potential of age diversity in luxury fashion. How multi-generational appeal may expand market reach and grow loyalty.

Ways to communicate the crisis on example of Loro Piana Vicuña scandal.