2Jour Notes

1. I came across yet another video from an “old” Chanel client commenting on the brand’s new creative direction. She was trying on multiple pieces in the boutique and sharing her thoughts along the way.
   

2. I lost focus the moment she tried on this trench. “It seems too small,” I thought. “Maybe the sizing was developed for more delicate proportions, which is why the belt ended up so short.”

   

   I couldn’t finish watching the video and went to check the trench on the official website.
   

3. It turns out this is intentional. The belt is indeed that short — regardless of body type.
   

   

   

   

   

When I come across another celebrity red carpet moment, I rarely think purely in terms of like/dislike within the context of fashion choice. I think about the possible idea behind the look, brand relations, the stylist and their objectives. What celebrities wear on the red carpet is, in the vast majority of cases, not just about whether it suits them or not, but also about a range of other factors.

That said, I always pay attention to:

• Neatness

• Proportions — which can almost always be adjusted with accessories to create a better balance

• Fit — where choosing the correct size is critical

These are the elements that can be controlled to achieve a more visually flattering result.

How can you understand how a piece from Miu Miu womenswear will fit a woman if it’s presented on a male model in the official online store?

I could write volumes about how Prada Group websites — both Miu Miu and Prada, which are built on the same template — complicate rather than simplify choice through multiple factors, including styling. And now — presenting womenswear on a male model.

This might work on the runway as an experiment, or in editorials — but not in an online store.

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More broadly, I’ve already written that as male celebrities appear more frequently in CHANEL womenswear in the coverage, to me it signals that garment cuts are moving toward standardization, simplification, and, eventually, expense cut — something that might be acceptable at a mass-market price point, but is not acceptable in luxury.

Recently, while indulging my passion for stationery—particularly notebooks and pens—and exploring what luxury brands offer in this category, I came across an interesting expansion of the product range at Cartier.

In addition to notebooks and agendas (which are well-designed and thoughtfully curated), I noticed that the brand offers an impressive collection of pens. Many of the designs echo the signature details of Cartier’s main lines, especially the Santos watch. The most expensive pen costs £132,000 — a limited edition of 8 individually numbered pieces, lavishly adorned with 475 diamonds.

But what really caught my attention was something else. Cartier also offers cartridges, refills, and ink bottles to complement the purchase and make it easier for the customer to maintain their pen. I immediately thought how perfect it would be if they had a rich red ink—just like their signature box color—and, sure enough, they do. Along with classic blue and…