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Designed for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.

Designed for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.

Designed for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.

An in-depth look at Hermès long-term success—its strategy, financial performance, exclusivity model, and future opportunities. Insights from the FY 2024 results presentation, trends, and key ideas.

Discover insights and recommendations in our case study, revealing gaps and strategies in luxury fashion and perfumery to enhance high-end perfume sales. Analysis of 16 top brand's approaches.

How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.

How to motivate customers to complement their purchase of the main high-price item with low-priced accompanying goodies online.

How can versatility display be enhanced without overloading both product and collection pages? This solution would work perfectly for accessories that can be styled in different ways.

Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.

How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.

Discover an easy solution to improve color variety display in beauty, with Rouge Dior Lipstick as an example.

Inside LVMH’s Annual General Meeting: strategy pivots, communication breakdowns, and Bernard Arnault’s vision on luxury state.

Examples from fashion players + experience in own lifestyle e-shop. Key recommendations for execution.

Why (and how) Loro Piana should share the purpose of the packaging, which includes cedar balls.

Eyewear e-commerce insights from EssilorLuxottica. Based on URD 2024.

A closer look at how LV CEO Pietro Beccari communicated its beauty launch — through the lens of PR and narrative consistency.

What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.

A breakdown of Dior online upsell with perfume caps — what works, what doesn’t, and how to improve site experience and average order value.

Why Phoebe Philo’s HTSI edition missed the mark — and how the brand can evolve across sales, product, and communication.

Ways to communicate the crisis on example of Loro Piana Vicuña scandal.

How labels can enhance a brand: telling stories, building loyalty, and sparking interest. Bottega Veneta example + further ideas.

Connecting related products and designing optimal product page layouts in beauty e-commerce to improve user experience, using Byredo as an example.

Dior example. Gaps, missed opportunities, and solutions.

How to make a conversion when offering beauty samples online. Chanel experience.

An in-depth review of Louis Vuitton’s beauty launch online: UX, storytelling, pricing, packaging, and lessons from Chanel.

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