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E D I T O R I A L


2Jour Guide: How to Advertise Luxury in Financial Times
Case study on how to target an audience of Financial Times: Chanel, Louis Vuitton, Saint Laurent, Bvlgari, Tiffany & Co, Chaumet ad examples
Jun 17, 2024


Pricing in Luxury Fashion: The Bigger, The Better? Saint Laurent Jumpsuit Case.
The complexities of luxury fashion pricing through SL jumpsuit case. How strategic pricing can enhance brand appeal and customer engagement.
Jun 16, 2024


Overstyling in Jewelry: Bvlgari Case
Discover the impact of overstyling in high jewelry ads. Explore how balancing statement pieces can enhance focus and authenticity.
Jun 16, 2024


Missed Opportunities in Luxury Fashion: Age Diversity
The untapped potential of age diversity in luxury fashion. How multi-generational appeal may expand market reach and grow loyalty.
Jun 15, 2024


Catalogues in Luxury Fashion: Dior x Stone Island Near-Perfect Edition
Review of Dior x Stone Island's near-perfect e-catalogue: detailed lookbook, categorized items, and exclusive Selfridges styles.
Jun 8, 2024


Ranking: Top-3 Best and Worst Lighting in Luxury Fitting Rooms
2jour-stylist.com had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed...
Jun 7, 2024


Customer Engagement Strategies in Luxury Fashion: Miu Miu Example
What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.
May 23, 2024


Exploring the Potential of Catalogues in Luxury Fashion: Examples and Insights
While catalogues may seem outdated, I can see a huge potential in using them. Examples from Dior, Louis Vuitton, Gucci, Celine, Valentino.
May 13, 2024


Maximising Visibility: Cross-Promotion within Luxury Fashion Group
How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.
May 8, 2024
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