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E D I T O R I A L


LVMH PR lesson: Russia Sanctions Test Moët Hennessy
LVMH’s rapid response to Moët Hennessy’s issue shows awareness but lacks finesse, highlighting gaps in handling high-stakes PR crises.
Jan 16


Golden Hour in Crisis PR: Masterclass from Elon Musk
How the 'golden hour' shapes crisis PR responses, with Musk's swift handling of the Tesla Cybertruck explosion as a standout example.
Jan 13


Latest Faux-Pas in Brand Communication: What Client Is Bottega Veneta Chasing?
Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?
Nov 1, 2024


Silence Speaks Volumes: LVMH Media Ban Explained
Why did LVMH's Bernard Arnault ban executives from interacting w select media outlets? In-depth analysis of decision and potential impacts.
Sep 27, 2024


How To Communicate Sustainability Online Better. Chloe, Gucci, Loro Piana, Maison Margiela & Prada Examples & Insights
How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.
Jul 20, 2024


Latest Faux-pas in Brand Communications: Dior Over Alleged Labour Exploitation
How did Dior and LVMH communicate allegations of labor exploitation, and How could a luxury fashion brand improve its crisis communication?
Jul 20, 2024


Communication Breakdown: Reviewing Brunello Cucinelli's AI Website Rollout
Why Brunello Cucinelli's AI website may dazzle with innovation but fails to communicate its fullest potential.
Jul 17, 2024


2Jour Guide: How to Advertise Luxury in Financial Times
Case study on how to target an audience of Financial Times: Chanel, Louis Vuitton, Saint Laurent, Bvlgari, Tiffany & Co, Chaumet ad examples
Jun 17, 2024


Missed Opportunities in Luxury Fashion: Age Diversity
The untapped potential of age diversity in luxury fashion. How multi-generational appeal may expand market reach and grow loyalty.
Jun 15, 2024


PR CASE: Loro Piana Vicuña Scandal & Lessons in Crisis Brand Communication
Ways to communicate the crisis on example of Loro Piana Vicuña scandal.
Apr 7, 2024
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