2Jour Notes

An overview of professional articles and notes due to be published for subscribers in Editorial section at 2Jour-Stylist.com. Subject to change if anything extraordinary happens in between x

APRIL 2025

April 22: LVMH Annual General Meeting. What else was said (and meant), apart from confirming Jonathan Anderson in Dior Men.

April 24: Cedar, with Meaning — why (and how) Loro Piana should share the purpose.

April 29: Kering Annual General Meeting.

Recently, while indulging my passion for stationery—particularly notebooks and pens—and exploring what luxury brands offer in this category, I came across an interesting expansion of the product range at Cartier.

In addition to notebooks and agendas (which are well-designed and thoughtfully curated), I noticed that the brand offers an impressive collection of pens. Many of the designs echo the signature details of Cartier’s main lines, especially the Santos watch. The most expensive pen costs £132,000 — a limited edition of 8 individually numbered pieces, lavishly adorned with 475 diamonds.

But what really caught my attention was something else. Cartier also offers cartridges, refills, and ink bottles to complement the purchase and make it easier for the customer to maintain their pen. I immediately thought how perfect it would be if they had a rich red ink—just like their signature box color—and, sure enough, they do. Along with classic blue and…

In anticipation of the upcoming issue of HTSI by Financial Times with guest editor Phoebe Philo (I have a weakness for this print edition), here is an interesting observation.

Recently, while navigating the streets of London, I noticed red trash bags. The thing is, trash bags of specific colors in London are usually designated for certain types of waste. Red bags are most often used for commercial waste (from shops, cafés, offices). In certain areas (like Westminster), this color may also be used for special or mixed household waste that cannot be recycled.

Why do I think Phoebe might have drawn inspiration while passing by? x

Chloe Sevigny by Alasdair McLellah for Self Service Magazine

An unrelated observation — while butter yellow has become the trendiest shade of the season, Phoebe Philo’s cloud-like trench with exquisitely soft leather trim in that very hue appeared in her very first drop, well before the widespread craze. Coincidence?

Another unrelated observation — for a brand at…

1. The vast majority of looks were paired with bags. This is a trick to fuel desirability (the word feels tacky because of overexposure, but I haven’t found a better synonym yet) — a runway appearance elevates a bag to top-tier status (and price, hah). Some time ago, I mentioned this in relation to Saint Laurent — while bags might take a top spot in terms of frequency of mention by Kering top management during earnings calls, for example, at SL recent shows not a single model walked the runway carrying a bag. I wrote here about why that’s a problem here.

2. I don’t like the Chanel website — it could definitely be better, both technically and in terms of storytelling. However, among luxury brands, it [Chanel website] does stand out for being practical in how it presents collections. For example, on the evening after the show, the website already has photos of all the looks,…