A few thoughts following CHANEL Resort show at Villa d’Este on Lake Como
The vast majority of looks were paired with bags. This is a trick to fuel desirability (the word feels tacky because of overexposure, but I haven’t found a better synonym yet) — a runway appearance elevates a bag to top-tier status (and price, hah). Some time ago, I mentioned this in relation to Saint Laurent — while bags might take a top spot in terms of frequency of mention by Kering top management during earnings calls, for example, at SL recent shows not a single model walked the runway carrying a bag. I wrote here about why that’s a problem here.
I don’t like the Chanel website — it could definitely be better, both technically and in terms of storytelling. However, among luxury brands, it [Chanel website] does stand out for being practical in how it presents collections. For example, on the evening after the show, the website already has photos of all the looks,…
