2Jour Notes

In anticipation of the upcoming issue of HTSI by Financial Times with guest editor Phoebe Philo (I have a weakness for this print edition), here is an interesting observation.

Recently, while navigating the streets of London, I noticed red trash bags. The thing is, trash bags of specific colors in London are usually designated for certain types of waste. Red bags are most often used for commercial waste (from shops, cafés, offices). In certain areas (like Westminster), this color may also be used for special or mixed household waste that cannot be recycled.

Why do I think Phoebe might have drawn inspiration while passing by? x

Chloe Sevigny by Alasdair McLellah for Self Service Magazine

An unrelated observation — while butter yellow has become the trendiest shade of the season, Phoebe Philo’s cloud-like trench with exquisitely soft leather trim in that very hue appeared in her very first drop, well before the widespread craze. Coincidence?

Another unrelated observation — for a brand at…

The text I read a few days ago and shared here about Phoebe Philo and The Row led me to the Phoebe Philo corner.

The butter-yellow trench coat I tried on was probably the best piece I’ve seen / touched lately. A longread about how this brand could grow (better) is coming soon.

If you look closely, you’ll notice how one tiny practical detail could make this soft perfection — which I didn’t want to take off — work better.

Hint: I wrote about design suggestions with examples from Maison Alaïa here.

For the past few weeks, I’ve been thinking about a woman who’s largely ignored by the luxury fashion — yet this woman is one of the most attractive clients in terms of sustainability and loyalty. I even have a title for these thoughts, which may potentially turn into an article.

Simone Cotellessa (IG: ecce____homo) brilliantly wrote about two brands, The Row and Phoebe Philo, that, in many ways, embody the client base I’ve been thinking about. The text — which I find myself both agreeing and disagreeing with — offers real food for thought.

The final phrase is especially powerful:

It’s exactly how I’d describe the client I’m trying to write about. For such woman I created the project with digital lookbooks that’s so close to my heart — 2Jour-Stylist.com.

Enjoy the text as much as I did x

I like self-citation in fashion—whether it’s an author reinterpreting their previous works or a brand exploring its archives. There’s a certain timelessness to it that emphasizes: this piece isn’t just for one season.

CELINE SS 2016 by Phoebe Philo vs. Phoebe Philo current collection (getting lost with their drops concept)

Slip dresses are nothing new, but subtle details affect perception. The fabric treatment, which helps it hold its form, along with the deliberate creases, adds character rather than superficial flirtiness.

*Self-citation though shouldn’t be overwhelming, rather targeted.

**The brand may be expanding offline, but its current primary point of sale—the official website—is still a no-go. My Phoebe Philo problem analysis with solutions is here: https://lnkd.in/dbGD6c8d