How can you understand how a piece from Miu Miu womenswear will fit a woman if it’s presented on a male model in the official online store?
I could write volumes about how Prada Group websites — both Miu Miu and Prada, which are built on the same template — complicate rather than simplify choice through multiple factors, including styling. And now — presenting womenswear on a male model.
This might work on the runway as an experiment, or in editorials — but not in an online store.
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More broadly, I’ve already written that as male celebrities appear more frequently in CHANEL womenswear in the coverage, to me it signals that garment cuts are moving toward standardization, simplification, and, eventually, expense cut — something that might be acceptable at a mass-market price point, but is not acceptable in luxury.
