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E D I T O R I A L
Why Alaïa’s runway hit fails to convert in e-commerce?
Alaïa’s fringe stockings are a key runway piece — yet they remain fully in stock on the official website. The question isn’t the product, but how it’s being sold.
Maryna Borysenko
Mar 242 min read
RTW details that drive fashion sales: Alaïa SS25 example
Luxury fashion should balance creativity w practicality—wearability, branding & retail execution can drive sales. Alaïa SS25 example.
Maryna Borysenko
Mar 17, 20253 min read
Is Fashion Losing Itself in the Experience Era?
Maison Alaïa’s new Paris flagship blew me away, but it made me wonder: are bold spaces and experiences stealing the spotlight from fashion?
Maryna Borysenko
Jan 22, 20252 min read
2Jour Website Check: Maison ALAIA (.com)
Customer-oriented analysis of Maison ALAIA’s product page.
Maryna Borysenko
Apr 22, 20246 min read
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